Starbucks partnered with The Foundry, Martha Stewart Living, Better Homes and Gardens, and Real Simple to create a custom hub to share holiday recipes and activities that are fun for all ages. The project included custom video, and custom-coded hub which included a landing page and 3 article pages.
The concept for this project was to create a multi-layered parallax scrolling experience that leaned heavily on typography and imagery. In the pre-sale mock I created a hub that incorporated the textures of the content as a way to give depth to web design. Many UX case studies have shown that people continue scrolling when they anticipate a surprise, so I included a few subtle animations to draw the viewer in and encourage exploration.
Post-sale, R2 animated mock ↓
Scrolling brainstorm for article pages ↓
